Redeem your free gift

We're here for you and your family

At AXA we want to celebrate with you every step of the way. We want to congratulate you on your new baby and let you know we're here to help support you and your family. As a little something from us, please enjoy a choice of one of the gifts below to welcome your new baby to the world.

This promo code will only be valid until the 31st May 2021. Please make sure you redeem your free gift before this date.

Simply follow the steps below to redeem your free gift.

Step 1

Click on your choice of free gift from the options below.

Step 2

When you land on your chosen product page, click ‘add to basket’.

Step 3

Visit your shopping basket by clicking 'view and edit your basket' at the top of the page and enter your promotional code 1308-NEWBABY and click ‘apply’.

Step 4

Proceed to checkout as normal (make sure you select the free delivery option during checkout).



Your Eary Years Support Service

We know that being a new parent is rarely easy, even when you’ve had a child before. It can be life changing in so many ways – and often a little bit daunting. With our Early Years Support Service, you and your family can talk to a registered midwife over the phone about anything you like. Nothing’s too much trouble. Whether you need information you can trust, or just a friendly chat. To speak to a midwife, just call Health at Hand on 0800 003 004* and ask for Early Years. You can also email us at

Children's Wellbeing

For useful articles and answers to common childrens' health questions visit our 'childrens' wellbeing' pages

*Our midwives and pharmacists are available Monday to Friday 8am-8pm, Saturday 8am-4pm, Sunday 8am-12pm. Nurses and counsellors are available 24 hours a day, 365 days a year. We may record and/or monitor calls for quality assurance, training and as a record of our conversation.