Person hikingPerson hiking

AXA ActivePlus

The AXA ActivePlus retail site closed on 26 November 2021

AXA ActivePlus closure FAQs

Yes, PureGym memberships will continue to be valid for the full 12 months contract period.

The PureGym offer closed on 15th October 2021. It has been replaced by a new gym offer, more details can be found on the AXA Health website

Annual PureGym memberships purchased via ActivePlus can only be cancelled within the first 2 months after purchase. In the event of a health concern or condition stopping you from using the gym, you'll need to provide evidence of such to be considered for a pro-rata refund. Refunds are calculated as (Purchase Price ÷ 12) x Full Months Remaining. If you would like to go ahead with a refund please contact our customer service team.

The PureGym Customer Service team will be able to change your home gym location, so long as the location you want to change to is of equal or lower cost to your original home gym location. If you would like to change your gym location please contact our customer service team

Love2Shop e-gift vouchers will be sent to your email address in early December. The Love2Shop e-gift voucher will be redeemable online.

Please contact our customer service team to discuss you gift card on

You will need to provide you gift card value and reference number.

More details on your options can be found on our terms and conditions and delivery and returns pages. Or contact our customer service team on

Please visit to redeem your free gift.